ITC Press Releases
|Second Annual InsurTech Scholarship Open for Applications
The second annual InsurTech Scholarship is open for applications. Deadline to apply is September 15, 2017.
POSTED JULY 17, 2017 9:00 AM
|ITC Named a Top Technology Provider in Insurance Business America for Second Year
Insurance Technologies Corporation (ITC), a provider of websites, marketing, comparative rating and management software and services, announced today that readers of Insurance Business America have named ITC a top technology provider for the second year in a row.
POSTED JUNE 26, 2017 9:00 AM
|ITC Launches GAINSCO Buy Now in TurboRater for Websites in Texas
ITC launches GAINSCO Auto Insurance® Buy Now in Texas in its online consumer rater TurboRater for Websites to help independent agents compete effectively online.
POSTED MARCH 20, 2017 9:00 AM
|Albert Appouh Wins the Inaugural InsurTech Scholarship
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today Albert Appouh as the inaugural recipient of the InsurTech Scholarship.
POSTED NOVEMBER 09, 2016 9:00 AM
|ITC Launches Homeowner Rating API for Online Agencies and Lead Providers
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, made homeowner insurance rates available via its web service-based rating API today.
POSTED NOVEMBER 02, 2016 9:00 AM
|ITC Integrates TurboRater with Compass Driving Records
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today the integration of TurboRater, its comparative rating system, with Compass Driving Records to provide its users with access to motor vehicle reports (MVRs).
POSTED AUGUST 24, 2016 9:00 AM
|ITC Debuts Inaugural InsurTech Scholarship
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today the debut of an annual scholarship program to support the future of the insurance industry.
POSTED AUGUST 17, 2016 9:00 AM
|ITC Adds First Chicago to Binding Online with TurboRater for Websites in Illinois and Indiana
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today it has added First Chicago Insurance to the binding online technology in Illinois and Indiana in its online consumer rater TurboRater for Websites.
POSTED AUGUST 10, 2016 9:00 AM
|TurboRater Becomes First Comparative Rater to Provide Two-Factor Authentication
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today it is adding a second layer of security to its comparative rating and sales system TurboRater with two-factor authentication, making it the first comparative rater to offer this extra security.
POSTED AUGUST 03, 2016 9:00 AM
|ITC Integrates with Compare.com and Empowers Market Growth
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today its integration with Compare.com to help provide more auto insurance quotes to online insurance shoppers.
POSTED JULY 27, 2016 9:00 AM
|ICYMI: Are You Missing the Mark? Email Marketing Opportunities You're Missing Out On
In the August 2017 edition of Masters of Marketing, AgencyBuzz Coordinator Malika James discussed email marketing opportunities agents may be missing out on, and how to seize those opportunities. If you missed it, view the slides below or watch a recording here.
If you enjoyed Malika's topic, join us in October for the next edition of Masters of Marketing. On Thursday, September 19th, SEO Consultant John Dessommes will host Backlinks: Your Key to SEO Success.
POSTED SEPTEMBER 21, 2017 12:44 PM
|Anatomy of a Search Engine Results Page
You probably see it at least five times a day. If not, you are familiar enough with it. But, do you know exactly what each part means?
I am talking about a search engine results page, or SERP.
Today I will go over Google's results page, what it all means, and how you can use it to your advantage.
I will refer to the color-coded image below to make things easier.
This is the area where paid ads appear. Notice the green Ad icons. These make the advertisements extra clear.
If you want traffic and leads fast, and have the disposable income, set up an Adwords campaign. You will be able to bid on certain keywords. If your bid is high enough, and you have a high quality ad and landing page, Google will display your ad in this section.
It is relative easy to appear in this section, because all you need is money.
To appear in the organic results, the purple section below, you need to jump through many SEO hoops.
This section shows organic search results, or snippets. This is what most insurance agents are concerned with. Organic results, although more difficult to get, have more longevity.
Note the numbers I’ve added to this section. Let me explain what each of those numbers mean.
- The purple link (blue if you haven't clicked on it) is the title of your website. This is the most important aspect in SEO. This line of text draws a user's eye and tells them what your website is about. You can include keywords here. But, make sure you are adequately describing your website's products or purpose.
- The website address. Clicking on the little green down arrow next to gives the option to view a cached version of the website.
- The description of the website. You have more real estate here than the title. Describe what makes you unique. Communicate why someone should click on your website rather than anyone else's.
- These link to internal pages of the website. Unfortunately, we don't have any control over number four. Google decides which links to display based on popularity.
- You'll notice the search result for Glassdoor.com has a star rating as part of their snippet. This is done by adding certain code, called schema, to your website, which Google picks up and displays.
The green section is the knowledge graph. This section is particularly important for insurance agents interested in local SEO.
Most of this information comes from your Google My Business page. That includes your address, phone number, pictures, reviews and Posts.
The first rounded square gives the most important information at a glance. How to navigate to your office, what your customers think about you, what your business hours are, and your company culture are all displayed.
The second rounded square showcases one of Google’s newest features called Google Posts.
Finally, the third rounded square displays reviews. Positive reviews from all over the web are imperative for insurance agents. Reviews give a good impression to prospective customers.
Google likes to give everyone a fair chance, which is why it displays competitor links. Hopefully, by this point you've already made a great impression with insightful reviews, bright pictures and enticing information.
Lastly, the small yellow box at the top of the page shows the number of results for the keyword you searched for. This is a good indication of the competition you have for certain keywords or even an agency name.
Try adding different qualifiers with your keywords, like geo-targets, or quote, coverage or online. While this method isn't a foolproof way of keyword research. But, it does give you a very rough estimation of search volume. Further keyword research is essential.
Now you know what is in a SERP, so make sure you are using every part of it to your advantage.
Does your insurance website appear in online search results? ITC can help boost your website’s visibility to reach online customers. Contact us today for a free consultation.
POSTED SEPTEMBER 20, 2017 9:35 AM
|Why Insurance Marketing And Yelp Don’t Mix
Are you building an internet marketing strategy for your insurance agency? If so, incorporating an online reputation management strategy is essential.
Why? Because your agency’s online reputation is your biggest asset. It’s also your biggest liability.
Earning consumer trust is critical to business success. Thanks to online review sites, it’s easier than ever to build trust at scale. But be careful! Consumers are in control of the review process. So one slip up can be costly.
With that in mind, track your agency’s review profiles on Google and Facebook. Respond to feedback you get there, good or bad. Encourage satisfied customers to leave reviews. These initiatives can boost your agency’s trustworthiness.
But what about Yelp? Should you build review strategy there too?
I don’t think so.
Let’s take a closer look at why Yelp and insurance agencies don’t mix.
Why Yelp Doesn’t Work For Insurance
First, let me be clear: Yelp is a great review platform. Consumers know it, trust it and respect it. So Yelp has considerable power.
Too much power, in my opinion.
Yelp used its influence to make a statement on review etiquette. The company expressly forbids review solicitation. And it will filter any unnatural reviews from view.
The problem is, Yelp all too often gets this wrong.
The company doesn’t release the factors in its review algorithm. But, it’s possible review velocity is one. If your agency gets a bunch of Yelp reviews in a short period of time, those reviews may not see the light of day.
Review authority is another likely Yelp ranking factor. This can hurt consumers without established Yelp review histories. Their initial contributions on Yelp will likely be filtered.
Yelp’s strict policies make it difficult to get reviews to stick. This is a serious problem for businesses in any industry. But, it’s especially dire for insurance agencies.
It’s no secret it’s difficult for anyone in the insurance industry to get online reviews. Consumers will write reviews for restaurants by the bushel. But, they’re less likely to review their insurance agency without a nudge.
Yelp prohibits agencies from giving this nudge. And Yelp’s issues with filtering out legitimate reviews rubs salt in the wound. So, it’s difficult to make Yelp a cornerstone of your review strategy.
What You Should Do
Yelp might not be part of your agency’s core review strategy. But, you shouldn’t forget about it either. Your agency still might get a Yelp review from time to time. How you react to those reviews can either build or burn consumer trust.
So keep your ducks in a row. Make sure you do the following.
- Claim Your Yelp Listing: Make sure there’s an active Yelp listing for each of your office locations. Then claim and verify each listing through your Yelp for Business Owners account. You will need to answer an automated phone call at each office to do this. If that doesn’t work, contact Yelp support online.
- Complete Your Yelp Profile: Make sure your listing is up to date. Your NAP+W (name, address, phone number, and website) should be correct for each location. Also include your logo, photos, business hours, and a business description. Yelp users might browse these features when leaving reviews.
- Keep Tabs On Yelp Reviews: Check your Yelp for Business Owners account weekly. Or daily, if possible. See if any reviews came in for any of your locations.
- Respond To Yelp Reviews: Make sure you publicly respond to all Yelp reviews. You can do this through your Yelp for Business Owners account. Everything from a 1-star review to a 5-star review should get a reply. Thank the reviewer for their feedback in your response. If you get a poor review, apologize to the reviewer and work to make it right.
These tips will help control your agency’s narrative on Yelp. But until Yelp changes its policies, this is as far as your efforts should go.
What Yelp Should Do
It’s no secret Yelp wants to dominate the online review realm. The company has worked hard to be a local resource in many cities. Its CEO has also sparred with Google repeatedly for alleged antitrust violations.
But if Yelp wants to reach its goals, it needs to dial back its restrictions. There are plenty of businesses that consumers don’t leave online reviews for. I've noticed insurance agents, plumbers and lawyers struggle to get reviews. The same goes for mechanics and real estate agents.
Yelp should allow business owners in these industries to ask customers for reviews. This would benefit both the businesses and Yelp itself.
Yelp should also fix its algorithm so legitimate reviews don’t get filtered. The current system hurts Yelp’s product and threatens its growth. Why would anyone want to write their first review on Yelp if they know it won’t get posted?
Until Yelp makes these changes, it doesn’t make sense for your agency to build a review strategy there. There’s too much risk, and not enough reward.
Your insurance agency’s online reputation is a critical asset. And, cultivating consumer trust is a must. Yelp has the clout to help you build this trust online. But, its review policies can strangle well-meaning agencies. For the time being, it’s not worth building out a full review strategy there.
Your move, Yelp.
Have you seen success with a Yelp strategy for your agency? Let us know in the comments.
POSTED SEPTEMBER 18, 2017 9:32 AM
|What An Outdated Insurance Website Says
Would you purchase groceries at a store with expired food? Would you ignore the oil change light in your vehicle?
If you answered yes, then we need to have a serious chat! The correct answer is no. Of course you would not venture to a grocery store that always has expired food. And, you would not ignore the check oil light in your vehicle.
The same applies for your insurance website. If a prospect visits your website and the graphics are old, or the most recent blog post is from 2014, they will leave.
Your website is part of your brand, and your brand is a direct representation of your agency.
If you allow your website to become outdated, think about what that says about you and your agency.
Here’s what goes through my mind when I see an outdated business website.
“Business must be slow for these people. It doesn’t look like they’ve touched their site in awhile.”
“Is this company even still in business?”
“Oh well. They probably can’t help me. Next.”
Websites are important to today’s consumers. When you neglect something as important as your website, visitors may think you neglect other areas of your business.
If prospects don’t feel good about your company’s quality, they are not going to trust you with their business.
Russell Frazier of Visigility.com details nine points as to how an outdated website is hurting your business. Even though these assumptions may not be true, they will still shape perceptions of value and quality you offer.
- People may think you just don’t care.
- The quality of goods or services is questionable.
- Your credibility is diminished.
- You don’t look like you’re with it.
- You make your competition look great.
- Outdated websites are embarrassing.
- It’s hurting customer service and morale.
- Your Google rankings are dropping.
- It looks like you’re out of business.
As an insurance agent, you know first impressions are key. Viewers judge you by the look and feel of your website before deciding to take a chance on you. Make sure your website's design is up to date by refreshing it every few years. A series of small updates can keep it looking modern.
Does your insurance website need a refresh? We can help. Contact us today.
POSTED SEPTEMBER 13, 2017 9:48 AM
|This is the Way: Rob McCarthy from GRBM Insurance
Rob McCarthy grew up around his family’s insurance agency GRBM Insurance so it was always something he thought about.
But when it came time to choose a college major, his childhood interest in computers and technology drew him to graphic design, which he thought would be more exciting. Then a few years later, Rob saw friends graduate and struggle with freelance work, and he changed his mind about the family business. It didn’t seem so bad after all.
One of the best moments in Rob’s career happened in October 2013 when the agency got their first client from their website. “This was huge for me and really focused my energy on developing the GRBM website.”
Like many in the industry, Rob enjoys helping clients understand why insurance is so important. “When a client gets the reasons why they need insurance and stop seeing it as just a cost, it helps elevate the industry from the poor reputation we often get.”
This is the way Rob McCarthy works.
Office is in Brewster, NY and home in New Fairfield, CT.
Vice president. Or according to LinkedIn: Contractor’s Insurance Professional
One word that describes how you like to work.
Silence. A quiet, distraction free work place is my favorite.
Current mobile device:
iPhone 6s Plus. But that might change soon, the Pixel XL2 looks like a strong option.
Dell Latitude 14. It is portable but powerful for graphics and video editing.
Project(s) you’re currently working on:
Currently, I am focused on improving our website and specifically our conversion rate.
Accomplishments you’re proud of:
Ranking number one for contractors insurance New York. This is a direct result of following the formula Joey Giangola has provided in the GrowProgram.
What are your goals for the next 12 months?
Growth. Not just my book of business, but the overall agency growing.
What are your biggest professional challenges?
I struggle with tool fragmentation. I wish my website would connect to my management system, my CRM, and my marketing automation tool. It pains me to no end that we can’t have two-way communication between these different systems.
What do you like most about your job?
Every day is a challenge, whether it’s helping a client get fully reimbursed for a claim, or winning a new client. The challenge is what keeps it interesting and exciting.
What technology, apps or tools can’t you live without?
A laptop and Evernote. It’s a great catch-all for ideas and even longer form notes.
What are the top three apps you use on your phone?
Email, Evernote, YouTube and Spotify
Describe your workspace.
My office is generic: a desk and work essentials. But, my favorite workspace is my comfy recliner at home.
How do you manage your to-do list?
Depends on the day, sometimes I enjoy going old school and writing out a paper to-do list, but also am a big fan of Wunderlist.
What’s your best time-saving tip or hack?
Keep it simple. I tend to overcomplicate things. (Read my list of tools that I want to communicate with each other). Simple and efficient saves so much time.
What’s the first thing you do when you get in the office?
What do you listen to while working?
Let me put it this way. If Spotify ever reached out to me and accused me of sharing my account with someone, I wouldn’t be surprised. My playlists are all over the place, from country to AC/DC and hip-hop. It really all depends on the day.
What are you currently reading?
Currently working on “Originals” by Adam Grant and “Business Adventures” by John Brooks. But, I also read a ton of David Baldacci crime/thriller books.
What’s your favorite blog and/or podcast?
Big fan of Joey Giangola’s podcast “Insurance in Your words.” Also, I’m a big fan of the “Signal vs Noise” blog.
Favorite social network?
Coffee or tea?
What are you watching on Netflix right now?
Last Man Standing
How do you decompress?
YouTube or reading
What’s your sleep routine like?
Old man style. Bed by 10-10:30 p.m. up by 7 a.m.
What does a typical day look like for you?
Grab bagels on the way into the office, work/appointments all day with a quick lunch at my desk. Then head home for dinner with the wife, usually a little quality time with her and then back to work on the laptop from home. Then maybe some TV or reading before bed.
Who are your business idols and why?
My father, without him I probably would have never considered a career in insurance. He gave me responsibility, which showed me from a young age hard work is what it takes to succeed.
If you could switch jobs with someone, who would it be?
Gary Vaynerchuck, CEO VaynerMedia
Who would you like to see in a future This is the Way post?
Terry Grier and Miles Merwin
The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.
POSTED SEPTEMBER 12, 2017
|It's Fun to Stay at the CMYK: Design Terms to Know
As insurance agents know, jargon can be useful when talking to other people in the industry. It allows you to talk shop with ease and get your point across fast. But what happens when someone from a different business sector uses their jargon with you?
Designers have an uncanny ability to do this. They’ll use jargon when commonplace words will do. Sometimes it’s intentional to help them look smart or better at their job. But mostly, it’s habit. (Designers don’t get out much).
So, I compiled a list of design jargon to help decode your next interaction with a designer. Whether you are redesigning your website or your agency’s logo, this guide should come in handy.
Serif, Sans Serif, Script
We start off with what some consider the hardest design challenge, and others the most fun. You be the judge. There are three types of fonts. Once you learn the differences, they’re hard to forget.
Serif – Letters with little feet
The origin of the word is highly debated. All you need to know is if letters have feet or little extensions, you’re working with a serif type. Serifs are the most formal of the three categories. They are usually used in law offices, doctor’s offices, and term papers.
Sans-Serif – Letters, sans feet
Sans comes from the French word meaning without. Sans-serif fonts don’t have feet. Sans-serif types are more modern and have been more popular than serif fonts for some time now.
Script – Emulates handwriting
This type gained popularity recently because many designers see it as an even friendlier and more modern option than sans-serif. Script types also have a formal side. Formal script is often used in wedding invitation headings and in letterheads.
There are two categories of colors your designer can confuse you with: Modes and schemes. We’ll start with modes. A designer should never really bring up modes. Just in case you need a reference, here you go.
CMYK – Cyan, magenta, yellow, black
This is used for printing purposes. The K in CMYK stands for key. Key comes from printing press days when the key plate was the plate that printed the details in black ink. Now, we just use black.
RGB – Red, green, blue
This is the mode our computer monitors and TV screens run on. This is also how our eyes perceive the world. Think of a rainbow (ROYGBV) which is a visible light spectrum. The RGB mode is modeled after adding light spectrums together to make different colors.
PMS – Pantone matching system
This is a man-made standard color reproduction system so designers and printers can use the exact same color.
Now, for something your designer will and should ask your input for.
Each of these terms can be explained in common English, but what’s the fun in that? The easiest way for me to explain these is to use a color wheel, so let’s begin!
Mono means one. The word comes from the Greek monochromes which means having one color. Pick a color, then add white or black to get different shades. That creates a monochromatic look.
Using the color wheel, choose a color and put your middle finger on it. Place your pointer and ring fingers on the colors on either side of your middle finger. Those are analogous colors!
Put your finger on a color. Now draw a line straight across the center of the wheel to the opposite color. The two colors are very different, but complimentary.
Triadic or Tertiary
Make a triangle with your two pointer fingers and thumbs. Put that triangle over the color wheel. The points of your triangle mark tertiary colors.
That was fun! Now, on to the most impressive jargon I could ever teach you. Your designer will be amazed that you know these terms.
There are two types of images that designers use: Raster and vector.
Raster images are made of pixels, or tiny squares of measurement. Raster images cannot be resized because they will lose quality. As you enlarge or shrink them, they will eventually become blurry. Any image you’ve taken with your camera is a raster image.
These are images made up of points, lines, and curves. Vector images are scalable because they use a mathematic equation to condense or expand the points, lines, and curves. They won’t get blurry no matter the size. For example, your agency logo is likely a vector image.
Last, But Not Least
And finally, the commonly used (and sometimes misused) jargon in the design industry.
The easiest way to explain opacity is with transparency.
- More opaque = Less transparent
- Less opaque = More transparent
I personally like to think of this as a design’s breathing room. It’s also known as negative space because white space isn’t always white. It’s almost always lacking content, though. White space can also give more impact to design elements, if used correctly.
Learning a new language can be daunting. But, top agencies know how important good design is to customer experience. And hopefully I’ve helped you decipher your designer’s next email.
If you’re tired of deciphering, let us do the work for you. We’d love to put our knowledge (jargon and all) to help you expand your business.
POSTED SEPTEMBER 11, 2017 9:27 AM
|Are You Missing the Mark? Email Marketing Opportunities You're Missing Out On
Email marketing is a powerful tool with great ROI: $38 for every $1 spent. We know email marketing works, but have you made it work yet for your agency?
You may be missing out on certain opportunities that email marketing can help you seize.
Join me for the next edition of Masters of Marketing on Thursday, September 21 at 12:00 p.m. I will discuss the various email marketing opportunities you may be missing out on. Here's a quick preview of what I'll be discussing.
The emphasis of your marketing plan may be on prospecting or marketing to prospective customers. But, you may be missing the mark. We’ll discuss some of the best opportunities inside the sales process to utilize email marketing.
Businesses tend to back off once prospects become customers. But, existing customers are an important segment of your mailing list. I'll discuss how delivering relevant, organized and genuine marketing content to existing customers can grow your business and improve retention.
Most lost customer campaigns are based on the same idea: Asking them to come back. The truth is, lost customers left for a reason. Win them back by creating a personal, nuanced campaign. Targeting customers you’ve lost will do wonders for your retention and help boost your reputation.
You won't want to miss this free agency marketing webinar. Sign up and register to attend today.
POSTED SEPTEMBER 08, 2017 9:33 AM
|Why You Should Blog Last
To blog or not to blog, that is the question. The answer for most insurance agency websites is yes. However, for some it may be not yet.
Using a client sample group of 92 domains, I've determined only 3.06 percent of all online submissions originated from blogs.
Why is this figure so low? Isn't blogging key to SEO?
Blogging is holistically important. But, if you're not reaching your insurance audience through your content efforts, your hard work will be in vain.
In order of importance, these are the pages you should optimize first before you start blogging.
- Home page
- About Us page
- Line of Business pages
In most cases, the home page is the most critical page on your insurance website. For Insurance Website Builder clients, your home page comes with default content. That means it is duplicate content until you've added your own. Content you've copied from the internet is also considered duplicate content.
Regardless, you need to write new content. New content should include a blurb about your agency's history, who your audience is, the lines of businesses you offer, and your geographical targets.
About Us Page
Your about us page should contain a complete history of your agency. Any taglines, mottos, value propositions, lines of businesses offered, and a list of carriers used would also help round out this page.
Line of Business Pages
The line of business pages on your site contain duplicate content unless you've added your own content. Line of business pages can rank decently in some cases. But, your page will have a better chance of being seen if you add your own unique localized content.
If you don't know where to find local insurance content, try implementing the insurance data found on these pages:
Having fresh and relevant content on your Home, About Us and Line of Business pages are the easiest wins when it comes to SEO. Backlinks and content are the number one and number two rankings factors on Google. So, if your content is not up to par, you're leaving policies on the table.
Do you have any content tips and tricks? Give us a holler in the comments below.
SEO can get your insurance website in front of online prospects. Contact us today for a free consultation.
POSTED SEPTEMBER 06, 2017 9:54 AM
|ACORD Forms Update (August 2017)
We've updated the below ACORD forms for users of our agency management system InsurancePro.
Forms with New Revision Date
60 KY 2017/11 replaces 2015/09 - Kentucky Auto Supplement (for use on or after 11/1/2017)
854 CA 2017/11 replaces 2016/08 - California FAIR Plan Property Insurance, Application for Dwelling Insurance (for use on or after 11/1/2017)
64 NY 2017/09 replaces 2008/06 - New York Auto Supplement - Supplementary UM/UIM Insurance Coverage
61 CT 2018/01 replaces 2010/01 - Connecticut Auto Supplement Informed Consent Form UM Coverage (for use on or after 1/1/2018)
212 Commercial Umbrella Underlying Schedule
POSTED SEPTEMBER 05, 2017 3:38 PM
|Write This Down: 10 Content Ideas for September
Freshen up your insurance website this September with these seasonal content ideas. From classic topics like Labor Day and water damage to a few oddball holidays, we’ve got you covered. We’ll see you back next month for more content ideas.
Labor Day Weekend
Labor Day takes place the first Monday of September and serves as the final holiday of summer. Is your agency closed during this holiday weekend, or have special hours? Be sure to make that information clear on your website for online visitors.
National Bacon Day – Sept. 2nd
For some, there’s never enough bacon. Luckily, there is a national holiday commemorating this popular pork ingredient. This holiday also falls on Labor Day weekend. Post a few favorite bacon recipes folks can use at their cookouts.
Cure for Hiccups
Here’s a fun topic that is sure to get some clicks. What do you do if you have a case of hiccups that won’t go away? Everyone has their own method. Write down a few ways that worked for you. Ask readers to comment with their own.
Grandparents Day – Sept. 10th
Commemorate this holiday by sharing a memory on social media about your grandparents. Or, perhaps you’re a grandparent yourself. Share your favorite part of being a grandparent on your agency’s Facebook page. Ask your followers to reply with their favorite part of being a grandparent, or a fond memory of their own grandparents.
Distracted Driving: Not Just for Teens
High dollar awareness campaigns target young drivers about the dangers of distracted driving. Unfortunately, adults can just as easily be distracted drivers too. Write a blog post targeting this demographic about the dangers of distracted driving.
Neither Rain Nor Snow Day – Sept. 7th
This unique holiday isn’t related to weather. In fact, it honors US postal workers. In 1914, the New York Post Office building opened with the following engraved on it: “Neither snow nor rain not heat nor gloom of night, stays these couriers from the swift completion of their appointed rounds.”
Ask Me Anything
Here’s a fun marketing idea. Try hosting an AMA, or ask me anything, for your customers and prospects. You can instantly stream video via Facebook live. Or, ask for questions in your monthly newsletter. Then respond to those questions in next month’s newsletter. You can determine the regularity and the medium.
Patriot Day – Sept. 11
This solemn holiday marks terror attacks that resulted in nearly 3,000 civilian deaths. Honor this day in your own way, be it participating in a community event or a memorial post on your website.
Re-setting Your Schedule
As school starts up again, parents may be struggling to reset kids to a new schedule. Write a blog post about how parents can ease children into the new routine. At the end, ask for commenters to share their own strategies too.
Water is one of the most destructive forces of nature. So, it’s no wonder homeowners dread dealing with water damage. Take a look back and see what blog posts you’ve already written about the topic. Is there anything missing? If you’ve covered the basics, write about something more niche. If it’s your first time writing about water damage, go for a more general approach.
POSTED AUGUST 30, 2017 9:52 AM
News – Insurance Journal
|Oversight Panel Makes No Changes in Systemic Risk Tags on Insurers
A panel of U.S. regulators decided after meeting on Friday to stick with its existing policy for stricter rules on a handful of large financial institutions it deems “systemically important.” The Financial Stability Oversight Council convened Friday to potentially remove …
POSTED SEPTEMBER 25, 2017 5:00 AM
|Legal Experts See Room for Deal in Equifax Data Breach Lawsuits
Equifax Inc. could get away with paying a mere $1 per person after failing to protect almost half of America’s credit data. While the 118-year-old credit-reporting firm has been hit with more than 100 consumer lawsuits over its massive security …
POSTED SEPTEMBER 25, 2017 5:00 AM
|Despite Indefensible Process, Senate Should Pass Graham-Cassidy Health Care Bill: Viewpoint
Before Obamacare, state governments were the chief regulators of health insurance. Obamacare put the federal government in that role. The latest Republican health-care bill, sponsored by Senators Lindsey Graham, Bill Cassidy and others, would partially reverse that shift in authority. …
POSTED SEPTEMBER 25, 2017 5:00 AM
|DUAL’s Construction Division in North Carolina Adds Mahar as Senior Underwriter
DUAL Commercial has hired John Mahar as a senior underwriter within its Construction Division. Mahar will be located in DUAL’s new office in Charlotte, NC. Mahar has more than 18 years of experience in the insurance industry with the majority …
POSTED SEPTEMBER 25, 2017 4:49 AM
|Federal Judge Tentatively Approves West Virginia Chemical Spill Settlement
A federal judge has tentatively approved a revised settlement to a class-action lawsuit over a West Virginia chemical spill that left up to 300,000 people without tap water for up to nine days. U.S. District Judge John Copenhaver on Thursday …
POSTED SEPTEMBER 25, 2017 4:28 AM
|2nd Sinkhole Opens in Florida Neighborhood
A second sinkhole opened up in a Florida neighborhood about a half-mile (.8 kilometers) from where a home was partially swallowed by one earlier the same week. Orange County Fire Rescue spokeswoman Kathleen Kennedy says the sinkhole reported Thursday morning …
POSTED SEPTEMBER 25, 2017 4:22 AM
|Kentucky AG Hires 4 Law Firms To Investigate Opioid Industry
Kentucky’s Democratic attorney general says he has hired four law firms to investigate and potentially sue several makers and marketers of opioid-based painkillers that have spurred a wave addiction across Appalachia. But Republican Gov. Matt Bevin’s administration said Andy Beshear’s …
POSTED SEPTEMBER 25, 2017 4:19 AM
|Scott Issues Emergency Order to Florida Nursing Homes After 11 Patient Deaths
After 11 nursing home residents died in the sweltering heat of hurricane-induced power outages, Florida’s nursing home industry is now on a collision course with Gov. Rick Scott. Days after Hurricane Irma ravaged the state, Scott used his emergency powers …
POSTED SEPTEMBER 25, 2017 4:08 AM
|New Online Tool From Travelers Helps Contractors Spot Vibration Damage Potential
Travelers has introduced a new online tool, ZoneCheck, to help contractors identify areas surrounding a jobsite that could be affected by vibrations from heavy equipment – a common cause of construction-related damage and project delays. ZoneCheck delivers a customized report …
POSTED SEPTEMBER 25, 2017 4:00 AM
|EPA Won’t Say Which Texas Sites Toxic Waste Has Been Removed From After Harvey
The Environmental Protection Agency says it has recovered 517 containers of “unidentified, potentially hazardous material” from highly contaminated toxic waste sites in Texas that flooded last month during Hurricane Harvey. The agency has not provided details about which Superfund sites …
POSTED SEPTEMBER 25, 2017 1:39 AM